Company Description:

Health concerns are rising and health awareness is growing among Canadian consumers and will continue to accelerate as the population ages, with 25% of the population over the age of 65 by 2031.

"Consumers now look for products and services to help them maintain and improve their health, changing the type of products they purchase for their family, the sports they play, and how they spend their leisure time."

The demand for health and wellness-related products is increasing rapidly, and 31% of Canadian consumers are willing to pay a premium for healthenhancing products.

^{*source BDC Report | Consumer Trends |}